Research has shown that what we believe about ourselves, about others, the way things "work," and about the world around us has a profound impact on behavior and performance.

That's why we want to clarify our beliefs about the core concepts and activities that are at the heart of what we do.

Click an item in the list of topics below to find out what we believe about:






What we believe about Creativity

We believe that creativity is a human birthright. It is not something that only an elite group in our society can do. We all do it. It is simply a part of the way our minds work.

With our clients, we use the term creativity to mean our inherent ability to find new solutions to challenges we may face or design for ourselves. More specifically, creativity is the mental process we go through - individually or collectively - when we design, produce, and test new solutions.

The fact that we are all essentially creative does not mean that we all use our creativity most effectively. We believe that creativity is a highly sensitive process - and is influenced by many things like self-esteem and other 'internal factors,' resource availability and other 'environmental factors,' and the constraints and possibilities that are part of the nature of the task we are working on.

Therefore, we believe it is possible to work with people and groups to enhance creative performance, by
  • Unlocking inherent creative potential within individuals and groups - and developing what we call creative opportunism.
  • Influencing environmental factors to build a culture that is more conducive to creativity, experimentation, and the capture of opportunities.
  • Clarifying constraints and opportunities inherent in the specific task(s) so that these can be addressed directly.
Back to top






What we believe about Leadership

We view leadership as a social process - rather than the right of a formal position or an inborn ability.

The fact is power positions alone do not make someone a leader. Nor do a set of specific "leadership characteristics." People make someone or some group a leader when they give credibility and authority to those who mobilize resources and align peoples' cooperative efforts to reach strategic targets.

This mutual exchange between leaders and followers is the first of two major components of what we call the "leadership dynamic" in every organization. In this first component, we work to enhance the way leaders and followers inspire and motivate each other, how leaders gain and sustain commitment and credibility, and how they develop others.

The second component of a leadership dynamic takes place between the network of leaders across an organization. In this second component, we work to enhance the way leaders work together, communicate with each other, how they balance the rights and duties associated with their roles, and how they envision and capture new opportunities.

Many leadership development programs focus on what is called a "gap analysis." This involves assessing one or more leaders on a pre-determined set of 'leadership skills', finding where they fall short, and setting up plans to build skills in these areas. But we believe that optimizing the leadership dynamic in an organization requires more than just building specific leadership capability in one or more individuals.

We work to combine skill development with interventions that improve the way our client's leadership works together as a group - and the way that leaders and followers build trust and commitment, communicate, and inspire and motivate each other.

Back to top

Back Home







What we believe about Organizational Change

Think about the following scenarios:
  • A competitor renders your business strategy obsolete.
  • You and your team learn about a significant loss in your budget for the upcoming fiscal year.
  • Your division is acquired by an overseas competitor.
  • 10,000+ employees need to learn how to use new people development and job performance review software.
In each of these scenarios and countless more, change is required. Sometimes the change is unexpected; other times we plan and promote it for strategic reasons. And in most cases the change means we have to not only act differently -we have to think differently as well.

We believe that organizations change only when individuals change. While activities at the organizational level (like defining vision, aligning business processes, and clarifying targets) are vital, experience and research shows that sustaining these kinds of changes requires change at the individual level. That's why we work with clients to:
  1. Clarify exactly what is changing.
  2. View these changes in a systemic way that takes into account the organizational, environmental and individual aspects of the change.
  3. Engage people to identify resistance and find out what the change means to peoples' day-to-day work, current skill-levels and their personal values and beliefs.
  4. Ensure that six specific conditions are met that enable individual change.
  5. Set up criteria to measure how successful people are in making required changes - and how deeply the organization has embedded the six conditions to ensure future agility in responding to change.
Back to top






What we believe about Learning and Training

Whether it's two or two hundred people, we believe that effective workplace learning takes place when learning activities are linked to what people do on a day-to-day basis, what they care most about, how they interact with others, and to their sense of identity. We also believe it is vital to link new information to knowledge that already exists in the workplace.

From our experience, effective workplace learning happens through a variety of both formal and informal channels. This implies that in any training/learning initiative, it is important to strike the optimal balance between online and self-facilitated resources, facilitated sessions, on-the-job activities and role-models, and supporting processes (e.g. compensation policies that reward new behavior). And it is vital to take advantage of

When we plan any learning experience, we consider four basic questions:
  1. Who are the learners? This implies that we understand what motivates and inspires learners, their day-to-day activities, the critical success factors they work with, their level of education and skill base, how they view the world around them, and more.
  2. What are they learning? We need to be clear on exactly what new information is required, how that impacts behaviors and attitudes - and how peoples' understanding of this new information may be influenced by prior knowledge, values, and beliefs.
  3. How are they learning? This involves answering questions like, "what is the balance between self-initiated vs. facilitated learning activities?", "what are people doing?", "what do they have in their hands?", "how do they find out about the learning opportunity?" "how does the learning environment feel to them?", "how does the learning get transferred to others?" and more.
  4. How will we/they know that learning is successful? Measuring workplace learning can be challenging because it most often involves observing a change in situation-specific behavior over time. We believe that developing measures with learners is most effective - so that criteria make sense to people in their day-to-day activities.
Back to top





What we believe about Consulting

We believe that every consulting engagement provides a unique opportunity for clients and consultants to inspire and motivate each other for excellent results. We also believe that excellent and innovative results are more likely
  • When there is open, straight-forward communication between clients and consultants throughout the engagement
  • When client capability is developed from start to finish
  • When clients take ownership for delivery and implementation of initiatives
  • When consultants view client circumstances through fresh eyes - rather than fitting client issues into pre-packaged solutions.
  • When there is adequate freedom to develop new and innovative solutions to client challenges.
Often we find that large consulting companies put their own needs to make their employees chargeable before the needs of their clients. This might take the form of prolonged assessment phases that eat up budget, or slick presentations that tell the client what they already know - but in fancy language and graphics.

While it is important to understand our client's situation and needs, and communicate what we see in ways that add depth to our clients' understanding of their circumstances - we are also committed to doing something. We believe that consulting that simply clarifies issues falls short of excellent performance.

Ultimately, in every consulting engagement, we strive to become a valued business partner, to exchange expertise, and to build a relationship characterized by trust and open communication.

Back to top





Our Core Values

Fast-paced innovation, information sharing, high-performance teaming, and dynamic leadership are at the heart of competitive advantage. It is clear to anybody working in the training arena that established, traditional training methods are no longer appropriate to reach these strategic goals.

Creative License works with clients to develop resources and opportunities that encourage people to take an active role in building essential workplace knowledge.

In every consulting engagement, we strive to:
  • Develop services, programs and materials in collaboration with clients and "end-users"
  • Deliver agreed-upon deliverables on time and within budget.
  • Design down-to-earth learning experiences and materials that improve performance now and on into the future.
  • Strike the most effective balance between coaching, facilitated sessions, self-facilitated materials, and online resources.
  • Develop new programs & materials to integrate with ongoing corporate initiatives and support related programs.
  • Invest time and energy to become a valued business partner - building a relationship characterized by trust and open communication.
Back to top